YouTube interactive advertising campaigns

Hi everyone after a little break I’m writing this blog post. Here we are allowed to discuss any topic related to the digital marketing. So I chose this topic Because YouTube also a very powerful media to reach the modern target audience.

As we all know you tube is the world’s number 1 ranked video search engine. YouTube holds   3^rd place in Global traffic rankings according to the Alexa overall web rankings. So you can imagine the power of YouTube. YouTube can be used as a worldwide promotional tool. You can create your own channel on YouTube then you may able to broadcast your own brand videos (Advertisements and other visual material) all over the world without any fee. In this era most of the people have no sufficient time to watch TVs or following any other traditional media. That’s why advertising on YouTube is really valuable for a brand. It’s beneficial as advertising on Google and Facebook. But here I’m not going to discuss advertising on YouTube instead of that I put some narrow path to my discussion by limiting my discussion to INTERACTIVE ADVERTISING CAMPAGINS ON YOUTUBE.

 What is interactive advertising?

 Interactive advertising is Use online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups (Wikipedia) so YouTube is an ideal place to practice this interactive advertising based on the web 2.0 platform.

YouTube interactive campaigns are highly succeeded within previous few years. Those campaigns are much more effective than the traditional media campaign because of high user involvement. Most of these interactive advertising videos were VIRAL VIDEOS. People share those video links over the internet and played again and again. Here I would like to discuss one of most successful interactive campaigns   on YouTube. “  tippexperience” this advertising campaign was basically focused on promoting Tippex brand. These videos were viral videos. Each video of this campaign got over million hits on YouTube. Especially of the campaign is    offering the viewers to choose what ending they want to see by changing the title of the video directly on YouTube. There were more than 50 different endings. The initial video co of this ad series called “hunter shoots a bear” got more than 20 mill Following I posted the official tippex experience channel so you can enjoy those videos.http://www.youtube.com/user/tippexperience?feature=watch

Top 20 Interactive campaigns on YouTube - http://productionparty.wordpress.com/2013/01/11/interactiv/

Further information on hunter shoots bear campaign -http://www.skeletonproductions.com/blog/video-marketing-tips/what-can-you-learn-from-tipp-exs-hunter-the-bear-viral-video/