Friday, June 21, 2013

HACKERS EVERYWHERE



Guys today I thought to post some different but much crucial thing in my blog. Here I would like to give you some guidelines to protect from hacking threats and other internet related security threats.  Because now actually we spend half of  our life time with internet so it’s better to have some knowledge on Hacking and other security issues that we have to face within our routine internet life. The content that I shared here, I got through practicing as a little punk but not as a great hacker or a victim of a hacker.
Before learning the strategies to avoid from hacking you should have at least basic understanding on hacking methods. So here I would like to give you the basic understanding on hacking methods which are widely use to hack social network profiles and emails.( Can you guys remember we learnt some of these things in our 1st year 2nd semester? There were few interesting areas like Vandalism, Phishing, Internet profiling, etc.)

Phishing

Phishing is the most widely using method to hack email accounts and social profiles. It’s an easy method to implement so the numbers of phishing victims are damn high. If you want hack some ones account using phishing method you have to follow few steps. First you should save the clone page of the email account index or social network page index. Here I take Facebook as an example. So the first thing you should do is log on to fb and save the index page as html file. Secondly you have to do some alteration to this saved web index’s html script in order to save the victim’s password and user name on your hosting account (if you want to find that alteration Google it or you can find already altered indexes for the phishing purpose) thirdly crate a hosting account you can create a free hosting account (E.g-100mb.com, 000.com). Then upload your EDITED FB INDEX file to this hosting website, and finally you can send this fake index link to your victim’s email or fb inbox by fabricating a cunning story in order to make them log in through that fake link. (But the browser address bar will indicate the original URL) so if that person has little bit knowledge on these thing you will be never able to hack that account.
Guidelines for avoid from Phishing
  •          Don’t click on the suspicious links that come through anonymous mails or direct messages
  •          Always look at the address bar on your web browser and make sure that you are log in to the original web page. (fake hostings are easily identifiable)
  •          Set shttp  settings for your web browser and profiles
  •          Install a proper internet security software


    Key loggers

    Key loggers are in two forms as internal key loggers and remote key loggers. Both the key loggers record your all key strokes (what you type on your computer) but you may never see those key loggers are running. Those are hidden applications. ACTUAL SPY is a good example for an internal key logger. If you want to take some ones details you can simply install this to your computer and hide then allow someone to log in internet via your computer. Remote key loggers are installed secretly in your computer without your consent. But your all keystrokes are recorded in some remote location (hacker’s computer) via Internet.
Guidelines for avoid from Key loggers
  •          Don’t use suspicious computers to browse internet
  •          If you’re log in from internet café check the task manager and see in applications and process. Check whether any suspicious program is running.
  •             Guys be careful if you log in to the internet by using your office computer there can be monitoring systems to record your all browsing activities I am sure the prestigious organization that you work will not do these things but if you network administrator want it he can easily hack you with his office network privileges.
  •          Use personal devices to browse the internet much as possible.
  •          Install a proper internet security system and update it.


     Spy ware

     Spy wares are harmful programs that secretly installed in your computer and work as a spy. All the activities that you do with your computer will be recorded in some other location through the spy ware. These programs are automatically come with some programs and landing on your hard disk without your approval.
Guidelines for avoid from spy ware
  •              Don’t install suspicious softwares to your computer
  •          Install and update an internet security program to block spyware and other malicious programs.


Other major guidelines for avoid from hacking threats
  •  Be careful when using FIREFOX browser because if you tick the remember the password tab the     password and user name can be easily obtain through security options of the browser.
  • Always remember to sign out your log ins (especially when you log in through lab , internet café or  a someone’s computer)
  •  Use proper security questions to secure your social network profiles and email accounts.
  •  Don’t use simple passwords, always make password with a mix of letters and numbers.
  •  Don’t save your security details like passwords and usernames inside your mobile phone.




I think above explanations are good enough to being avoid from hacking. So now hacking is an Illegal thing even in Sri Lanka. Some laws have been imposed very recently. But hackers are still there so be careful. My personal advice is don’t hack others. And don’t be a victim as well. After being hacked your entire life will be adversely affected. Finally one of Sri Lankan celebrities after being hacked behave like this lol
         after being hacked the best thing to do is not threatening the hacker inform it to relevant authorities .
       

Are Sri Lankan Brands making the Maximum Use of Display Banner Ads ?

Are Sri Lankan Brands making the Maximum Use of Display Banner Ads as a Brand Communications Tool?
Simple answer is yes very few Sri Lankan brands are using display banner ads as a brand communication tool. But there is a doubt, are they making the maximum use of display banner ads. I saw most of the FMCG brands marketed within Sri Lanka use this banner advertising ( as an example when the close up toothpaste introduced to the Sri Lankan market those ads were appeared on website like gsmarena and cricinfo) as well as the local high traffic rated websites like Elakiri.com , Gossiplanka also published those close up ad banners. 
 Many brands in Sri Lanka target international (which Lankans are visiting often) website than the local websites. But very few companies in Sri Lanka use banner ads properly. Some of them are appear on seasonal basis. However telecommunication companies in Sri Lanka (actually we can’t consider those brands as Sri Lankan brands because those are multinational or foreign companies) involve in aggressive display banner advertising (especially Etisalt). They have been properly observed the websites that has high visitor base from Sri Lanka. Ikman.lk is the most popular Sri Lankan successfully maintaining the Google display banner ads. They target the locally high ranked websites like Gossiplanka and Music.lk as well as their banner ads are available on GSM arena like international websites. When someone looking for a phone he/She may obviously visit this GSM arena website. Ikman.lk feed Google display network with relevant settings (Target audience, Preferences of them , etc ) properly. So the potential is so high for a one who looks for a mobile phone locally, visit the Ikman.lk through the banner ad appear on GSM arena.



Unfortunately most of other Sri Lankan brands are practicing very elementary level of display banner advertising. Other some prestigious Sri Lankan brands use display banner web ads within their own websites but they are not linked to Google display network. Another big mistake that Sri Lankan brands are making is always fight to get a space above the fold. Only ad i saw during my observation below the fold in a Sri Lankan website is this lets go green ad.

 Upcoming website brands in Sri Lanka  use very indecent and cheap methods in their display banner ads. of a website so we can see some ad banners appearing as clusters which increase the ambiguity of web visitor.due to these errors we cannot conclude that Sri Lankan brands are getting maximum use of display banner ads. 

Sunday, June 16, 2013

YouTube interactive advertising campaigns


Hi everyone after a little break I’m writing this blog post. Here we are allowed to discuss any topic related to the digital marketing. So I chose this topic Because YouTube also a very powerful media to reach the modern target audience.
As we all know you tube is the world’s number 1 ranked video search engine. YouTube holds   3rd place in Global traffic rankings according to the Alexa overall web rankings. So you can imagine the power of YouTube. YouTube can be used as a worldwide promotional tool. You can create your own channel on YouTube then you may able to broadcast your own brand videos (Advertisements and other visual material) all over the world without any fee. In this era most of the people have no sufficient time to watch TVs or following any other traditional media. That’s why advertising on YouTube is really valuable for a brand. It’s beneficial as advertising on Google and Facebook. But here I’m not going to discuss advertising on YouTube instead of that I put some narrow path to my discussion by limiting my discussion to INTERACTIVE ADVERTISING CAMPAGINS ON YOUTUBE.
 What is interactive advertising?
 Interactive advertising is Use online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups (Wikipedia) so YouTube is an ideal place to practice this interactive advertising based on the web 2.0 platform.
YouTube interactive campaigns are highly succeeded within previous few years. Those campaigns are much more effective than the traditional media campaign because of high user involvement. Most of these interactive advertising videos were VIRAL VIDEOS. People share those video links over the internet and played again and again. Here I would like to discuss one of most successful interactive campaigns   on YouTube. “  tippexperiencethis advertising campaign was basically focused on promoting Tippex brand. These videos were viral videos. Each video of this campaign got over million hits on YouTube. Especially of the campaign is    offering the viewers to choose what ending they want to see by changing the title of the video directly on YouTube. There were more than 50 different endings. The initial video co of this ad series called “hunter shoots a bear” got more than 20 mill Following I posted the official tippex experience channel so you can enjoy those videos.http://www.youtube.com/user/tippexperience?feature=watch



Top 20 Interactive campaigns on YouTube - http://productionparty.wordpress.com/2013/01/11/interactiv/


Tuesday, June 4, 2013

Twitter as a customer service tool




Twitter, Twit ups, Hash tags, Re twits, @ mentions were not much familiar stuff for me until last week. However when I sign up with twitter one year back I had no idea about how twitter beneficial for marketing. I thought twitter is just only a personal social network and it can be only used for personalized things. Twitter is an ideal tool for micro blogging (posting very short updates, comments or thoughts). Now twitter is reachable through mobile devices as well (twitter apps are available on android, apple, windows mobile devices) so the coverage and population of the twitter users increasing drastically day by day.
Before write this blog post I read few articles on the internet that emphasizing the role of twitter in social media marketing. Before moving on to the main topic (Twitter as a customer service tool) I would like to summarize you some important facts that I grab from those articles.
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  • You can use twits to inform your customers about your promotions and other business activities within few seconds and you will be able to monitor customer’s twits that mentioned about your brand. (Twitter is one of most effective ways to keep in touch with customers.)
  •   It’s easy to develop trending campaigns with Twitter Marketers can integrate their advertising campaigns with National and International trends ( E.g. : #IPL , #Olympics ) 
  •   Twitter is easily manageable on line advertising platform, its accessible through all type of computer and smart phone devices. so marketers can easily manage it in order to get the customer attraction towards their brand 24/7
  •   Twitter can be used to promote blog articles, webinars and interesting news about your business and marketing activities to a wider audience. As well as for the SEO of your website.
  •    Twitter provides you an opportunity to spying on completion. You can use twitter search to get an idea about your position in social media marketing and your competitor’s activities. Also the customers’ opinions on your brand and competitors brands.

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  • Twitter can be used as a customer service tool



  Once you connected customer as a follower of your brand you can get the customer feedback, this feedback can be used to improve your customer service and the product in the future.
In customer services one of the most important things is answering the customers’ complaints very quickly. Most popular idea on customer complains management is if you are not responding for the customer’s complaints from the other end it will spoil your brand loyalty. It’s doubtful that providing good response to the customer with 140 characters however if you can manage this space on twitter to provide great response to the customer in a satisfactory manner you can easily obtained the reputation and brand loyalty.



There are several ways of providing customer services through the twitter. Solving their problems and complaints, addressing customer concerns, etc. twitter is a real time this platform allows you to identify the real time problems of customers by referring their twits. As well as a twitter as a real-time tool twitter adds value to customer service by delivering satisfaction, recognition customer problems , listening , accessibility, support, etc. 
most customers are preferred quality customer service if you provide excellent service with the help of twitter customers will not rally worry about the price they paid. Finally would like to give you an example that specific airways company used twitter as a customer service tool before customer complaint or dissatisfaction occurs.   
For example, a Twitter user was standing on the airport and waiting for his airplane to take his to a country .He tweeted, “Waiting for a plane to take me to UK.”  The airways company picked up on this tweet and tweeted him a message “No delays expected with your plane, we will get you to your destination on time.”  Then, “Good luck with your journey you will be fine.” This example clearly shows that how to provide excellent service via twitter to the customer in a way that he get suppressed. If you want further understanding on how top brands in the world practice twitter as a customer tool refer this webpage