Hi everyone this is my 3rd blog post. Here I
would like to give you a brief introduction to Search engine optimization (Especially
about the facts that we should know about the SEO as marketers)
We all search on the web using search engines like google,
bing ,yahoo,etc. after you search some word on google you can see searching results on your
browser. These results can be divided into two areas. The area on the top and right side
of your browser shows web links with highlighted background is known
as ppc (pay per click) in order to place your company website in this PPC area
you have to pay for the search engine. And
other white larger area with searching results, known as organic area. SEO
deals with this organic area. If you
want to place your company’s web links in this organic area you don’t want pay
for the search engine but you have to implement organic optimization (SEO) this
is not an easy task. So if you want to place your company’s web links among top
ranks in search engine you have to practice proper SEO tactics. (Key successes factors).
Following image shows ORGANIC area and PPC area of a google searching result.
In order to place your web links among top ranked web
searching results (in the organic area) you have to practice few strategies which
are known as key successes factors for SEO.
Enhance the website crawlability
Simply the crawlers are automated programs which come from
the search engines to your website to capture your website and make it appear
on web search engine results. Because of that your web site should be accessible
for crawlers. Crawlers detect new web pages changes and updates of these pages
in order to bring them to the google (web search engine) index. Following steps
are essential to ensure crawlability. *Make sure that all web links and web
navigational system visible to the search engines. *Avoid dynamic URLs (use strong,
flat and direct URLs)*submit XML and HTML sitemaps to the search engine using
webmaster tools (Google webmaster tools).
Keyword Research
Keyword research is important for understand web searching words
used by real customers. To find appropriate keywords for a given product you
can use “google adwords” facility. It shows Competition, global searches
and local monthly searches for a given specific keyword. If you want to optimize
your website through the Keyword Research you need to maintain webpages for
most critical keywords for your product or service. As an example if you are
maintaining a mobile phone selling website especially for Sri Lankan market, it’s better to developed webpages under “Nokia”
, “Samsung” , “mobile phones prices in Sri
Lanka” like categories Based on keyword research results.
Website structure and keyword mapping
It’s better to maintain separate pages for major keywords
that you identified through the keyword research. Each targeted keyword needs
its own page. Then each webpage will optimize for its own keyword. Then webpages
need to be categorized. As an example for mobile
phone selling website in Sri Lanka (especially target local consumers),
Ideal site structure and keyword mapping would be applicable
Home page: Targets highly competitive local keywords like “mobile
phones in Sri Lanka”
Category pages: comparatively less competitive keywords like
“Samsung phones” ,” SonyEricson” , etc
Content pages: locally
less competitive keywords like “Samsung galaxy”, “Nokia Lumia” (single
fully detailed web page for each mobile phone)
Content building and Formatting
Your website should have significant content to build authority
among other web sites. Content building can be done through by creating blogs,
category/product descriptions rich in
key terms, adding integrated YouTube channel, and adding customers’ reviews
to the website. It’s important to create and maintain unique content for your
website.
Use of images and videos
In your web site it’s
better to use viral videos to and ALT tags for each image because viral videos
and ALT tags boost the optimization of your web by adding those to the search
engine index. Because if you use ALT tags those are easily readable to the crawlers
so crawlers add these images that link to your web site to the search engine
results. And there is a high probability for an image with ALT tag to appear in
top results of an Image search. Viral videos also optimize your web page by
spreading over the internet.
Domain properties and URLs
Use an appropriate domain name
for your web site is very effective. (Exact Match Domains). Eg
:-Cellularlanka.com . As well as URLs belongs to your webpage should be
meaningful and should contain appropriate keywords.
Special thanks goes to
Mr suranga Priyashantha who gave us the
SEM knowledge
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