Pay per Click Advertising

 Hi everyone here I come with my 4th blog post. And it’s about PPC (Pay per Click Advertising). In my previous blog post I have already discussed Search engine optimization (SEO).Before moving on to the PPC advertising campaign I would like to emphasize the major difference between SEO & PPC. If you are using SEO you have to put great effort in order to display your website among top web rankings. But with PPC you can get considerable amount of traffic to your website within a short time. Below I discussed how launch a PPC advertising campaign. Here, I will develop this PPC advertising campaign to Promote Abans Company’s LED TVs to the Sri Lankan market.

As we did in SEO, When we develop a PPC advertising campaign our first step should be carry out a Keyword Research in order to identify the most appropriate keywords that target audience use. The following link can be used to do the keyword research.  https://adwords.google.com/                                      (To use this tool it’s better to sign in with your g-mail account otherwise you may have to feel the captcha box).After you log in to the keyword research tool you will be able to find the keywords for you product. After you finish the search there is an option to save your searching results as an excel file. Following I show you the summarized results of my keyword research.

Now you know the most appropriate keywords to develop the PPC advertising campaign. Then   to launch the PPC advertising campaign you have to log on to Google adwords .

Then click the campaign   tab. (If you are log in for the first time click the tab called “create your first   campaign). After that you have give a name for your advertising campaign.  At this stage you can change the   settings like daily budget, locations, etc. as you want.

After completing the settings you will be directed to the crate stage of the ad. At this stage you must give a eye catching and attractive statements to the headlines and the description lines.  Then you can add the keywords to the campaign that you have already identified during the keyword research. Exact keyword matching enhances the probability of displaying your PPC in search results below you can see the demonstration of my one.

After completing these stages (including the billing stage) your ad will appear on Google. Here another advantage is you have to pay only for the clicks on your ad when the daily budget limit is exceeded it automatically disappears so, you can have a good cost control over your campaign. As well as you will be able to generate more traffic to your website very quickly.   Hope you will get a basic understanding about PPC advertising from this blog post.