Hi everyone here I come with my 4th blog
post. And it’s about PPC (Pay per Click Advertising). In my previous blog post I
have already discussed Search engine optimization (SEO).Before moving on to the
PPC advertising campaign I would like to emphasize the major difference between
SEO & PPC. If you are using SEO you have to put great effort in order to
display your website among top web rankings. But with PPC you can get
considerable amount of traffic to your website within a short time. Below I
discussed how launch a PPC advertising campaign. Here, I will develop this PPC
advertising campaign to Promote Abans Company’s LED TVs to the Sri Lankan
market.
As we did in SEO, When we develop
a PPC advertising campaign our first step should be carry out a Keyword
Research in order to identify the most appropriate keywords that target
audience use. The following link can be used to do the keyword research. https://adwords.google.com/ (To use
this tool it’s better to sign in with your g-mail account otherwise you may
have to feel the captcha box).After you log in to the keyword research tool you
will be able to find the keywords for you product. After you finish the search
there is an option to save your searching results as an excel file. Following I
show you the summarized results of my keyword research.
Now you know the most appropriate
keywords to develop the PPC advertising campaign. Then to launch the PPC advertising campaign you
have to log on to Google adwords .
Then click the campaign tab. (If you are log in for the first time
click the tab called “create your first
campaign). After that you have give a name for your advertising
campaign. At this stage you can change
the settings like daily budget,
locations, etc. as you want.
After completing the settings you
will be directed to the crate stage of the ad. At this stage you must give a
eye catching and attractive statements to the headlines and the description
lines. Then you can add the keywords to
the campaign that you have already identified during the keyword research.
Exact keyword matching enhances the probability of displaying your PPC in
search results below you can see the demonstration of my one.
After completing these stages
(including the billing stage) your ad will appear on Google. Here another
advantage is you have to pay only for the clicks on your ad when the daily
budget limit is exceeded it automatically disappears so, you can have a good
cost control over your campaign. As well as you will be able to generate more
traffic to your website very quickly.
Hope you will get a basic understanding about PPC advertising from this
blog post.
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