Social Media Marketing

Hi everyone if you can remember the websites that we saw before the year 2004(web1.0) was not much interactive therefore there was no any social media marketing system existed during that era. But after 2003 with the development of web 2.0 technology social media marketing came in to the limelight. Basically social media marketing build upon the two way interaction between content builders and content users of World Wide Web. Now social...

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Pay per Click Advertising

 Hi everyone here I come with my 4th blog post. And it’s about PPC (Pay per Click Advertising). In my previous blog post I have already discussed Search engine optimization (SEO).Before moving on to the PPC advertising campaign I would like to emphasize the major difference between SEO & PPC. If you are using SEO you have to put great effort in order to display your website among top web rankings. But with PPC you can get considerable...

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Introduction to Search engine Optimization

Hi everyone this is my 3rd blog post. Here I would like to give you a brief introduction to Search engine optimization (Especially about the facts that we should know about the SEO as marketers) We all search on the web using search engines like google, bing ,yahoo,etc. after you search some word on google  you can see searching results on your browser. These results can be divided into two areas. The area  on the top and right...

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Usability analysis of SLT website

Hi everybody. Here I’m going to present you the results of usability test of Sri Lanka Telecom official website (www.slt.lk). You all know that SLT is the leading organization in Sri Lankan telecommunication industry. This website developed by Affno web solutions. Accessibility Site loading time Total website loading time is 8.30 seconds.it consist 1.2mb data. This loading time is averagely good compared to the amount of data available...

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Globalized Sri Lankan Consumer

Globalized Sri Lankan Consumer Every Sri Lankan consumer experiencing globalization regardless of where they live (it doesn’t matter whether urban or rural).Because after the imposing of open economy in Sri Lanka many multinational companies arrived to the country & many global brands were flown to the Lankan economy. Many global brands are available in the Sri Lankan market. From automobile industry to FMCG goods we can see global brands...

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