www.breadwaycafe.com

This website is developed by group miracle workers for a digital marketing group assignment. www.breadwaycafe.com   The Breadway was opened in February 2013. In a short span of time we have served thousands of fast food lovers with novel of delicious, nutritious and fresh foods. It's open to you from 10 AM to 8 PM in all seven days of the week. Breadway is an easily reachable place and parking space available. Breadway Burgers, Submarines and Double layer sandwiches are very special .here you can enjoy authentic Indian Biriyani and fresh...

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HACKERS EVERYWHERE

Guys today I thought to post some different but much crucial thing in my blog. Here I would like to give you some guidelines to protect from hacking threats and other internet related security threats.  Because now actually we spend half of  our life time with internet so it’s better to have some knowledge on Hacking and other security issues that we have to face within our routine internet life. The content that I shared here, I...

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Are Sri Lankan Brands making the Maximum Use of Display Banner Ads ?

Are Sri Lankan Brands making the Maximum Use of Display Banner Ads as a Brand Communications Tool? Simple answer is yes very few Sri Lankan brands are using display banner ads as a brand communication tool. But there is a doubt, are they making the maximum use of display banner ads. I saw most of the FMCG brands marketed within Sri Lanka use this banner advertising ( as an example when the close up toothpaste introduced to the Sri Lankan market...

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YouTube interactive advertising campaigns

Hi everyone after a little break I’m writing this blog post. Here we are allowed to discuss any topic related to the digital marketing. So I chose this topic Because YouTube also a very powerful media to reach the modern target audience. As we all know you tube is the world’s number 1 ranked video search engine. YouTube holds   3rd place in Global traffic rankings according to the Alexa overall web rankings. So you can imagine the...

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Twitter as a customer service tool

Twitter, Twit ups, Hash tags, Re twits, @ mentions were not much familiar stuff for me until last week. However when I sign up with twitter one year back I had no idea about how twitter beneficial for marketing. I thought twitter is just only a personal social network and it can be only used for personalized things. Twitter is an ideal tool for micro blogging (posting very short updates, comments or thoughts). Now twitter is reachable through mobile...

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Social Media Marketing

Hi everyone if you can remember the websites that we saw before the year 2004(web1.0) was not much interactive therefore there was no any social media marketing system existed during that era. But after 2003 with the development of web 2.0 technology social media marketing came in to the limelight. Basically social media marketing build upon the two way interaction between content builders and content users of World Wide Web. Now social...

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Pay per Click Advertising

 Hi everyone here I come with my 4th blog post. And it’s about PPC (Pay per Click Advertising). In my previous blog post I have already discussed Search engine optimization (SEO).Before moving on to the PPC advertising campaign I would like to emphasize the major difference between SEO & PPC. If you are using SEO you have to put great effort in order to display your website among top web rankings. But with PPC you can get considerable...

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Introduction to Search engine Optimization

Hi everyone this is my 3rd blog post. Here I would like to give you a brief introduction to Search engine optimization (Especially about the facts that we should know about the SEO as marketers) We all search on the web using search engines like google, bing ,yahoo,etc. after you search some word on google  you can see searching results on your browser. These results can be divided into two areas. The area  on the top and right...

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Usability analysis of SLT website

Hi everybody. Here I’m going to present you the results of usability test of Sri Lanka Telecom official website (www.slt.lk). You all know that SLT is the leading organization in Sri Lankan telecommunication industry. This website developed by Affno web solutions. Accessibility Site loading time Total website loading time is 8.30 seconds.it consist 1.2mb data. This loading time is averagely good compared to the amount of data available...

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Globalized Sri Lankan Consumer

Globalized Sri Lankan Consumer Every Sri Lankan consumer experiencing globalization regardless of where they live (it doesn’t matter whether urban or rural).Because after the imposing of open economy in Sri Lanka many multinational companies arrived to the country & many global brands were flown to the Lankan economy. Many global brands are available in the Sri Lankan market. From automobile industry to FMCG goods we can see global brands...

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